Internet Strategies
to Grow Your Business
A Powerful Five-Step Process
Thursady September 16, 2010
9am - 12noon
27212 Foamflower Blvd.
Wesley Chapel, FL 33544
(813) 907-8961
In this three hour seminar, you will
learn how to turn your domain into a powerful marketing
and money making tool. You will also learn the simple five-step
process used to execute the same powerful tactics employed
by top online brands, internet millionaires, and your competitors.
Get top search ranking, acquire targeted clients and close
more profitable sales.
Seminar Outline:
Decide On What You Want To Sell Or Promote
What will your website do?
Geographical Area served
Your intended audience
Public website vs Private website
Website types
Sell Goods
Offer Service
Community
Government
Religious
Choosing, Registering and Hosting
Your Unique Domain Name
The importance of a name
Choose from .com; .net; .biz; .co; .me
Multiple domain names (Redirection)
Choose an internet domain name registrar
Know the difference between a registrar and a reseller
Do you need a (SSL) secure certificate?
Choose a website hosting provider
Plan Your Website
Basic website structure
Advanced website structure
Choose a hosting service
Website Technologies
HTML
PHP
Javascript
Flash
MySQL
Other open source technologies
Joomla
Wordpress
Organize Your Content
Use original content
Obey the minimum site pages rule
Use logical filenames
Keep page content to a reasonable amount
Use graphics when necessary
Limit the use of flash
Use <ALT> tag
Write good HTML
Put Javascript code in separate file whenever possible
Promoting Your Pages
Step 1: Make your website a marketing hub
Principles of inbound marketing
Converting visitors to leads
Converting leads to customers
Capture search terms
Step 2: On page optimization
Develop phrases that work
Use keywords
Don’t stuff your keywords
Keywords alone will not do it
Step 3: Off page optimization
Back links; Article Marketing; Commenting on Forums; Commenting
on Blogs;
Link Exchanges; Purchase Links; PPC Campaigns; Press Releases;
Site Maps;
Create Communities on your site (Blogs; Forum); Social Media
Step 4: Be spider friendly
Step 5: Get on the map
Social Media As A Marketing Tool
Social media defined
Taming the buzz on social media
Legal Aspects Of Website Ownership
UCC
Electronic signing
Common law
Choice of law
Dispute resolution
Intellectual property issues
Copyright
Trademark
Patents
Terms of use
